Privacy policy

Privacy policy




This Privacy Policy explains how Blumi Baby ("we", "us", "our") collects, uses, stores, and discloses your personal information when you visit blumibabyswimgoggles.com (the "Site") or make a purchase from us. It also explains your rights in relation to your personal information and how to contact us if you have a concern.


We are committed to handling your personal information in accordance with applicable privacy laws, including the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and applicable US state privacy laws including the California Consumer Privacy Act (CCPA).


1. What Personal Information We Collect


We collect two categories of personal information:


Order and Account Information When you make or attempt to make a purchase, we collect: your name, billing and shipping address, email address, phone number, and payment information. We do not store full payment card details — these are processed securely by our payment providers.


Device and Usage Information When you visit our Site, we automatically collect information about your device and browsing behaviour, including: IP address, browser type, operating system, time zone, pages viewed, search terms that referred you to our Site, and how you interact with the Site. We collect this information using cookies, log files, web beacons, tags, and pixels (including those from Meta, TikTok, and Snapchat).


2. How We Collect Personal Information


We collect personal information directly from you when you: place an order, create an account, contact our support team, subscribe to our email or SMS marketing, or interact with our website. We also collect information automatically through cookies and tracking technologies when you browse the Site.


We only collect personal information that is reasonably necessary for our business functions. We do not knowingly collect personal information from children under the age of 13.


3. How We Use Your Personal Information


We use your personal information for the following purposes:



  • To process and fulfil your orders, including payment processing, shipping, and sending order confirmations and invoices

  • To communicate with you about your orders, including customer service and support

  • To send you marketing communications by email or SMS, where you have consented or where we have a legitimate interest in doing so

  • To screen orders for potential fraud or risk

  • To improve and optimise our Site through analytics

  • To show you targeted advertising on third-party platforms such as Meta (Facebook and Instagram), TikTok, and Snapchat, based on your browsing behaviour

  • To comply with our legal obligations


We will not use your personal information for any purpose that is incompatible with the purpose for which it was collected, without your consent.


4. SMS Marketing


By providing your phone number at checkout or through any opt-in form, you consent to receive text messages (SMS) from us about your orders, abandoned checkouts, and promotional offers. Messages are sent via Omnisend. Message frequency varies. Standard message and data rates may apply.


Your consent to receive SMS messages is not a condition of purchase. You can opt out at any time by replying STOP to any message. You may also opt out by emailing blumibabyswimgoggles@gmail.com. After opting out, you may still receive transactional messages related to active orders.


We do not sell or rent your phone number to third parties for their own marketing purposes.


5. Email Marketing


If you have subscribed to our email marketing, we will send you promotional communications about our products and offers. We use Omnisend to manage our email marketing. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at blumibabyswimgoggles@gmail.com.


6. Cookies and Tracking Technologies


We use cookies and similar tracking technologies to improve your experience on our Site, analyse traffic, and serve targeted advertising. These include:




  • Essential cookies — required for the Site to function, such as shopping cart and session cookies


  • Analytics cookies — used by Google Analytics to help us understand how visitors use our Site


  • Marketing and advertising pixels — used by Meta (Facebook/Instagram), TikTok, and Snapchat to show you relevant advertising based on your browsing behaviour


You can manage your cookie preferences through our cookie consent banner when you visit the Site. You can also disable cookies in your browser settings, though this may affect your experience on the Site.


To opt out of targeted advertising from specific platforms:



7. Who We Share Your Personal Information With


We share your personal information with trusted third parties who assist us in operating our business. These include:




  • Shopify — our ecommerce platform 


  • Omnisend — email and SMS marketing


  • Google Analytics — website analytics 


  • Meta — advertising and analytics


  • TikTok — advertising and analytics


  • Snapchat — advertising and analytics


  • AfterSell — post-purchase upsell functionality


  • Payment processors — including Visa, Mastercard, PayPal, Apple Pay, Klarna and others, to process transactions securely


  • Shipping and fulfilment partners — to deliver your orders


We may also disclose your personal information where required by law, in response to a valid legal request, or to protect our legal rights.


We do not sell your personal information to third parties.


8. International Data Transfers


Our customer data may be stored and processed through Shopify and our other service providers. By using our Site, you acknowledge that your personal information may be transferred to and processed in countries outside your own, including the United States and other jurisdictions, which may have different data protection laws than your country of residence.


Where we transfer personal information internationally, we take reasonable steps to ensure that it is handled in accordance with this policy and applicable privacy laws.


9. Data Security


We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our Site uses SSL (Secure Socket Layer) encryption for all transactions. Payment information is processed by PCI-DSS compliant payment providers and is not stored on our systems.


If we become aware of a data breach that is likely to result in serious harm, we will notify affected individuals and relevant authorities in accordance with applicable law.


10. Data Retention


We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we will take reasonable steps to destroy or de-identify it.


11. Your Rights


Depending on where you are located, you may have the following rights in relation to your personal information:




  • Right to access — you can request a copy of the personal information we hold about you


  • Right to correction — you can ask us to correct inaccurate or incomplete information


  • Right to deletion — you can ask us to delete your personal information, subject to any legal obligations we have to retain it


  • Right to object — you can object to our use of your personal information for direct marketing at any time


  • Right to data portability — in certain circumstances, you can ask us to provide your data in a portable format


  • Right to withdraw consent — where we rely on consent to process your information, you can withdraw that consent at any time


To exercise any of these rights, please contact us at blumibabyswimgoggles@gmail.com. We will respond within 30 days. We may need to verify your identity before processing your request.


Australian residents have rights under the Privacy Act 1988 and Australian Privacy Principles. If you believe we have breached the APPs, you may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC).


UK and EU residents have rights under the UK GDPR and EU GDPR including the right to lodge a complaint with your local data protection authority.


California residents have rights under the CCPA including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.


12. Complaints


If you have a concern about how we have handled your personal information, please contact us first at blumibabyswimgoggles@gmail.com. We will investigate and respond within 30 days. If you are not satisfied with our response, you may contact the relevant authority in your jurisdiction.


13. Changes to This Policy


We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our Site after any changes constitutes your acceptance of the updated policy.


14. Contact Us


Blumi Baby Email: blumibabyswimgoggles@gmail.com Website: blumibabyswimgoggles.com