Cookie Policy
Last revised: April 2026
What Cookies Are
Cookies are small text files stored on your device when you browse a website. They are commonly used to help websites run smoothly and to share useful information with website owners.
How Cookies Are Used
When you visit blumibaby.com, we use cookies and similar tracking tools, including pixels and tags. These are grouped into the categories below:
Essential Cookies
These cookies are required for the website to work properly. They include session cookies that keep you signed in, remember your shopping cart, and support secure checkout. These cookies cannot be switched off because the website cannot operate correctly without them.
Analytics Cookies
We use Google Analytics to better understand how visitors interact with our website — such as which pages receive the most visits and how much time people spend on the site. This helps us improve the browsing experience. The data collected is anonymous and aggregated.
Marketing and Advertising Cookies
We use tracking pixels and cookies from the platforms below to show relevant advertising and measure how our campaigns perform:
- Meta (Facebook and Instagram) — Meta Pixel
- TikTok — TikTok Pixel
- Snapchat — Snapchat Pixel
- Google — Google Ads tracking
These technologies help those platforms display relevant Blumi Baby advertisements based on your browsing activity, even after you leave our website.
Functional Cookies
We use cookies from tools such as Omnisend (email and SMS marketing) and AfterSell (post-purchase offers) to personalise your experience and communications.
Managing Cookie Choices
On your first visit to our website, a cookie consent banner will appear. You may choose to accept or decline non-essential cookies at that time.
You can also manage or remove your consent at any time by:
- Changing your browser settings to block or remove cookies
- Using the opt-out links listed below for specific platforms
Opt-out links:
- Google Analytics
- Meta (Facebook/Instagram)
- TikTok
- Snapchat
- Digital Advertising Alliance (multiple platforms)
Please be aware that blocking certain cookies may affect how you experience our website, including the ability to add products to your cart or complete checkout.
Third-Party Cookies
Some cookies used on our website are placed by third parties, including Google, Meta, TikTok, Snapchat, Omnisend and AfterSell. These third parties maintain their own privacy and cookie policies that explain how they use the data they collect. We recommend reviewing those policies directly.
How Long Cookies Remain
- Session cookies — removed automatically when you close your browser
- Persistent cookies — stay on your device for a defined period, usually between 30 days and 2 years depending on the cookie
Changes to This Policy
We may revise this Cookie Policy from time to time. When this happens, we will update the date shown at the top of this page.
Contact Us
If you have questions about how we use cookies, please contact us at blumibabyswimgoggles@gmail.com.
Simple Curve Ltd (trading as Blumi Baby)
blumibabyswimgoggles@gmail.com
blumibaby.com